Curriculum Vitae
Henning Falk
Head of Marketing & Key Accounting · Chief Product Owner · Project Manager
More than 15 years across project and product management, media production and visual effects – from healthcare IT and corporate communications to film and television. Agile methods, process optimisation, UI/UX and the leadership of cross-functional teams – today extended by AI-assisted product development and vibecoding.
Profile
Professional summary
Highly accomplished Chief Product Owner and project manager with over 15 years of expertise in project management, product management, media production and VFX across diverse industries, including healthcare, IT and entertainment. Specialised in agile methodologies (Scrum, SAFe) with a strong focus on process optimisation, UI/UX design and cross-functional team leadership.
Proven ability to deliver complex projects on time and within budget while building strong relationships with stakeholders. Solves creative and technical challenges through a combination of analytical and strategic thinking, resulting in measurable improvements in product quality, operational efficiency and customer satisfaction. Experienced in working with high-profile clients, building long-term relationships and consistently achieving business and project goals.
Working with AI is not a side note here but part of the daily routine: from research and specification through prototyping to vibecoding working applications. Language models and agentic workflows shorten the path from idea to something you can actually test – without giving up precision on the subject matter.
-
15+years of professional experience
-
30%higher process efficiency through streamlined workflows
-
EUR 1Mproject budgets delivered successfully
-
4industries: healthcare, IT, communications, VFX
Core competencies
Where I am strong
Seven fields that reinforce each other in every project – from method and product through to the way a team works together.
-
Current focus
AI & vibecoding
Language models as a tool in everyday product work: speeding up research, specification and prototyping – and turning an idea into something that runs, in days, through vibecoding, so clients can see it.
- AI-assisted product development
- Prompt engineering
- Vibecoding
- Agentic workflows
- AI prototyping
- Workflow automation
-
Project management
Agile and classic delivery of complex undertakings – from planning and resource allocation through to sign-off.
- Agile
- Scrum
- SAFe
- Waterfall
- Process optimisation
- Resource allocation
-
Product management
Products from idea to launch – software and hardware, consistently aligned with what users actually need.
- Product lifecycle management
- UI/UX design
- Customer-centric innovation
-
Media production & VFX
Six years of post-production for cinema and television – technically precise, creative and on schedule.
- Visual effects
- Post-production
- Animation
- Compositing
- Colour grading
-
Leadership & strategy
Leading cross-functional teams, developing new business and keeping client relationships viable in the long run.
- Team leadership
- Business development
- Client management
-
Business acumen
Numbers, risks and key figures in view – decisions get reasoned, not guessed.
- Financial analysis
- Risk management
- Strategic consulting
- KPI monitoring
- Stakeholder engagement
-
Soft skills
Communicate clearly, think analytically, resolve conflict – a team player with a leader attitude.
- Strong communication
- Analytical thinking
- Problem-solving mindset
- Adaptability
- Conflict resolution
Professional experience
Career
Five stations across four employers, one common thread: structure complex undertakings, bring teams together and make results measurable.
-
2025 – present
Head of Marketing & Key Accounting
Hypros GmbH, Stralsund
- Responsible for marketing and strategic client management – positioning, communication and demand generation across the entire product line.
- Key accounting for university hospitals, hospital groups and industry partners: from the first enquiry through quote and tender to long-term support.
- Developed and implemented customer engagement strategies, resulting in a 20% increase in customer retention and satisfaction.
- Go-to-market and pricing strategies together with senior leadership, derived from market and competitor observation.
- Built up content, trade fair presence and campaigns along the entire sales cycle.
- Tied marketing and product management closely together: customer feedback flows back into the roadmap in a structured way.
- Uses AI-assisted workflows for research, bid preparation and content production – shorter turnaround at the same level of detail.
Results
- +20% customer retention and satisfaction through systematic engagement
- AI-assisted research, bid preparation and content production
Clients
- Hartmann Group
- Dräger AG
- B. Braun
- Helios Kliniken
-
March 2019 – 2025
Chief Product Owner / Product Manager
Hypros GmbH – former GWA Hygiene GmbH, Stralsund
- Spearheaded product development and management for digital and physical healthcare products, overseeing software (UI/UX) and hardware integration from concept through to launch.
- Led Scrum and SAFe agile processes, facilitating collaboration between cross-functional teams of developers, designers and engineers.
- Built and prioritised the product roadmap together with development, sales and customers.
- Directed key initiatives in process optimisation, improving efficiency by 30% through streamlined workflows and resource management.
- Played a pivotal role in product positioning and business strategy, collaborating with senior leadership.
- Conducted product usability testing and data-driven analytics to drive continuous improvement based on user feedback and performance metrics.
- Early adoption of language models for specification, prototyping and documentation – the groundwork for today's AI-assisted way of working.
Results
- +25% client satisfaction after launching a new software product
- −15% product development turnaround time
- +30% efficiency through optimised processes
Focus areas
- Scrum
- SAFe
- UI/UX
- Product roadmap
- Usability testing
- Hardware integration
-
2014 – 2019
Project Manager & Tender Management
H2F Communications Agency, Rostock
- Directed end-to-end project management for multi-channel marketing campaigns and complex media projects, ensuring delivery on time, within scope and within budget.
- Led cross-disciplinary teams in the development of media content, marketing strategies and event management for clients in both public and private sectors.
- Developed winning proposals, detailed project plans and performance reports for new business acquisition.
- Oversaw the implementation of complex media production workflows, from concept development to post-production.
- Coordinated stakeholder communications, risk management and project reporting.
Results
- +40% company revenue from won tenders
- +12% project profitability through better resource allocation
- > EUR 1M project budgets delivered to specification
Clients
- Deutsche Bahn
- Tourism Board MV
- German federal ministries
- Ministry of Economics MV
-
2013 – 2014
Business Development & Project Manager
Ketchum Pleon Germany, Berlin
- Led strategic initiatives to expand business development across Germany, focusing on high-value corporate and government clients.
- Conducted extensive market research, trend analysis and competitor benchmarking to identify new business opportunities in PR, branding and marketing.
- Collaborated with creative and marketing teams to design and implement integrated campaigns that enhanced brand visibility and customer engagement.
- Managed the entire project lifecycle, from ideation and planning through to execution and evaluation, for high-profile events, media production and branding initiatives.
- Delivered comprehensive project reports and presentations to senior leadership and stakeholders, ensuring transparency in progress, risks and outcomes.
Results
- 500+ attendees at an exclusive corporate event for Sony
- +20% larger client portfolio through targeted business development
Clients
- Sony
- Bosch
- Mars
- Deutsche Bahn
- Sennheiser
- EnBW
- German federal ministries
-
2007 – 2013
VFX Lead / Compositing Artist
Exozet Effects GmbH, Potsdam / Babelsberg
- Managed the compositing team for large-scale film and TV projects, overseeing all aspects of post-production VFX, including colour grading, compositing and animation.
- Played a key role in the technical and creative development of VFX for numerous high-profile projects, collaborating closely with directors, producers and technical teams.
- Worked with production teams to manage budgets, schedules and client expectations for VFX deliverables.
- Delivered training and mentorship to junior VFX artists, improving overall team performance while keeping creative and technical execution at a high level.
Results
- +20% more efficient VFX pipeline through new tools and techniques
- Awards internal recognition for outstanding creative contributions
Projects
- Doctor’s Diary
- Die Bremer Stadtmusikanten
- Underworld: Rise of the Lycans
- Whisky mit Wodka
Education & certifications
Foundation
-
BA in Production & Post-Production
University of Applied Sciences HS Mittweida
-
Bachelor of Arts
Macromedia Academy for New Media, Munich
-
Certified Project Manager
IPMA – International Project Management Association
-
Certified Product Owner / Product Manager
SAFe – Scaled Agile Framework
-
Google Certified in Online Marketing
Google
-
Google AdWords Fundamentals
Google
Technical skills
Toolbox
AI & automation
- AI-assisted product development
- Prompt engineering
- Vibecoding
- Agentic workflows
- AI prototyping
- AI-assisted research & analysis
- Workflow automation
Software
- Adobe Photoshop
- Adobe Illustrator
- Adobe Premiere
- Eyeon Fusion
- Final Cut Pro
- Avid
- MS Excel
- MS Word
- MS PowerPoint
- Active Collab
- MS Project
Project management tools
- Jira
- Trello
- Asana
- Slack
- MS Project
Media production
- Final Cut Pro
- Avid Media Composer
- DaVinci Resolve
- After Effects
- Nuke
Communication